"Ergonomic Reimagined"

German based ergonomic startup Dekstronic approached us to create product films for their standing desks Home|Pro and Home|One. The direction that we went wasn't only to emphasise the functionality of the desks, but to also show that they can be easily incorporated into a living space and provide an ergonomically-enhanced workspace. We did this by using simple limbo spaces and home environement as our background. We used combinations of beauty and dynamic shots to highlight the aesthetics and functionality of the products. The main challenge of these 2 films were that Home|Pro and Home|One are generally the same product with extended features for the Home|Pro versions. so we went with different color combination of the tables, and a noticeable change of lighting and background for both the films to have a different feeling to them.


No. 2-2, Jalan SS6/6, Kelana Jaya

47301, Selangor, Malaysia

Phone: +60 123966794

Email: [email protected]

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