RIOT GAMES
VALORANT
ARAXYS
"You are... Fuel..."
Araxys, a formidable alien race that pose a significant threat to other civilizations. Their technological prowess is far beyond human understanding. they are conquerors and destroyers of stars. Despite their warlike nature, the Araxians possess a pride in their weapon craft and a gentleness with which they work with their materials, revealing a certain appreciation for beauty is at odds with their bloodlust. This skin-line features unique design of the weapons, with big and hard scales that holds the weapons together. We were really excited when we first hop on a call with the creatives in Riot and to talk about the direction for this trailer.
We all agreed that we should be doing something a little more cinematic for Araxys and not using the usual format to present the weapons, but we soon realized that we couldn't do that while still keeping the trailer cinematic. To overcome this challenge, we had to change our approach towards the back and to introduce more Araxians in different color variants (also an opportunity for us to showcase the different chromas of the weapons). With this approach, it also allowed us to add a new layer of intrigue and excitement to the trailer and also sort of created squadrons with different colors and weapons for the Araxians.
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